HeyMax

Earn air miles on everyday card spending

Pitch Singapore

▲ 63 votesLaunched May 11, 2026

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Daily #5Weekly #49

HeyMax helps people stack extra air miles on shopping, travel, and daily card spending, turning reward optimization into a simpler consumer app.

AI Analysis

📝 Summary

HeyMax is a consumer app that helps users stack extra air miles on shopping, travel, and daily card spending. Core features focus on simplifying reward optimization by guiding users on the best ways to earn miles with their existing cards. It solves main user pain points of complex tracking of varying reward rates across cards and categories, and missing potential earnings from everyday spends. The unique selling point is transforming a complicated process into an easy-to-use app. Overall value proposition is enabling more travel rewards from routine spending without altering habits or requiring new cards.

📈 Market Timing

The current market timing for 2025-2026 is favorable with strong travel industry recovery, maturing fintech tools for personalization, growing user demand for reward maximization amid cost-of-living pressures, and supportive digital economy policies in Singapore. Consumers are increasingly seeking ways to optimize loyalty benefits post-pandemic. Rating: Excellent Timing.

✅ Feasibility

Overall feasibility is Medium. Technical development of a consumer recommendation app is achievable with moderate difficulty and costs, but faces challenges in bank data integration, regulatory compliance for financial services in Singapore, user acquisition costs, and maintaining up-to-date reward data accuracy. Scalability is good with network effects, though supply chain risks are low as it's software-based.

🎯 Target Market

Main target users are Singapore-based adults aged 25-45 with multiple credit cards, middle-to-high income professionals interested in travel and loyalty programs. Geographic focus is primarily Singapore. Estimated market size includes a TAM of the broader SG fintech/rewards sector serving millions, with SAM of frequent card users (~2M adults), and SOM for early adopters in the tens of thousands. Core pain points are reward complexity and lost opportunities. Potential willingness to pay is moderate via freemium model for advanced features.

⚔️ Competition

Competition level is Medium. Direct competitors: 1. The MileLion (themilelion.com), 2. Singsaver (singsaver.com.sg), 3. MoneySmart (moneysmart.sg), 4. CardPointers (cardpointers.com), 5. MaxRewards (maxrewards.com). HeyMax advantages include simpler consumer-focused app experience tailored for air miles in Singapore vs blog or comparison sites. Disadvantages: Less established brand and data resources compared to mature players; relies on differentiation through ease-of-use rather than breadth of offerings.

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