
Known Agents
Track the bots and AI agents crawling your website

Known Agents is "Google Analytics for bots". AI agents, crawlers, and scrapers are now half of your website's traffic, and they're becoming more important to your business every day. They're silently buying your products, reading your docs, and researching your company. Known Agents gives you realtime visibility into all of this activity. You can see which bots are visiting your site, the pages they’re most interested in, where they’re coming from, and which humans they're referring to you.
AI Analysis
Known Agents is "Google Analytics for bots", offering realtime visibility into AI agents, crawlers, and scrapers that comprise half of website traffic. Core features include identifying visiting bots, their most interested pages, traffic origins, and referred human users. It solves the key pain point of invisible automated activity where bots are buying products, reading documentation, and researching companies without owners' knowledge. The unique value proposition is turning previously opaque bot interactions into actionable business insights for better understanding and leveraging this growing traffic segment.
The timing is highly favorable amid the 2025-2026 AI agent explosion, with LLMs and autonomous agents driving massive increases in web crawling and interactions. Technology for bot detection is mature, user demands have shifted toward understanding non-human traffic as it impacts business metrics, and economic focus on AI efficiency supports adoption. This matches perfectly with rising needs for specialized analytics beyond traditional tools. Excellent Timing.
High. Technical implementation leverages standard web logging, user-agent parsing, and cloud analytics pipelines with moderate difficulty. Development and operation costs align with typical SaaS analytics tools. Low supply chain or compliance risks for standard traffic data. Strong scalability via cloud infrastructure and good team fit for analytics-focused developers. High
Primary segments: Website owners, product managers, and marketing teams at SaaS companies, AI/product documentation sites, tech startups, and e-commerce platforms. Industries: Technology, software, and online retail. Geographic: Global with concentration in US and Europe. TAM is the multi-billion dollar web analytics market; SAM is the emerging bot/AI traffic analytics niche; SOM targets early adopters in AI-aware companies. Core pain: no visibility into influential bot behaviors. High willingness to pay for real-time actionable insights.
Medium. Direct competitors: 1. Botify (botify.com) - SEO-focused crawler analytics; 2. Cloudflare Bot Management (cloudflare.com) - general bot detection/blocking; 3. DataDome (datadome.co) - real-time bot protection; 4. Akamai Bot Manager (akamai.com); 5. PerimeterX (humansecurity.com). Advantages: Unique emphasis on AI agent insights, positive activity tracking (e.g., research, purchases) rather than just mitigation, and "GA for bots" simplicity. Disadvantages: Newer player with potentially less mature feature set and brand recognition compared to established security platforms.
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