Lensmor

In 2025-2026, the events industry continues its strong post-pandemic recovery with hybrid formats, while AI adoption for sales and lead gen reaches maturity with reliable LLMs. User demand for efficient, pre-event planning is rising as companies focus on measurable ROI amid economic pressures. This creates favorable conditions for an AI-powered event intelligence tool. Excellent Timing.

Technical difficulty is medium as it requires aggregating event data, email verification, and building a reliable AI agent, all achievable with current cloud and LLM tech. Development and operation costs are moderate for a SaaS tool. Main risks involve data privacy compliance (e.g. GDPR for emails) and data accuracy. Scalability is strong via cloud infrastructure. Overall High feasibility for a focused team. High

Main target users are B2B sales and marketing teams, business development professionals who attend trade shows and exhibitions. Industries include technology, manufacturing, healthcare, and professional services. Geographic distribution is global with strong presence in North America and Europe. The tool addresses core pain points of time-consuming manual research and low conversion at events. Estimated market is part of the growing event tech sector; users show strong willingness to pay for tools that directly drive booked meetings and pipeline.

Medium. Direct competitors: 1. Swapcard (swapcard.com), 2. Brella (brella.io), 3. Bizzabo (bizzabo.com), 4. Grip (grip.events), 5. Apollo.io (event features). Lensmor's advantages include its specific focus on exhibitor data with reverse lookup, verified emails, and dedicated AI agent for outreach planning. Disadvantages are being a newer entrant with potentially smaller dataset and brand recognition compared to established event management platforms that offer broader networking tools.