Tidy

Rename files automatically to tidy your mac

MacArtificial IntelligenceProductivity

▲ 73 votes11 commentsLaunched Jul 21, 2026

Daily #20Weekly #46

Tidy lives in your menu bar and handles three chores you keep doing by hand. It archives new Desktop screenshots, renaming them from their content with on-device OCR — "Screenshot 14.22.10.png" becomes "invoice-march.png". It ejects thedmg you mounted and trashes the installer. It sorts new Downloads by type, with rules you write in plain English. Apple Intelligence builds them on-device, so nothing leaves your Mac. Only touches new files. Never deletes. $9 once, no subscription.

AI Analysis

📝 Summary

Tidy is a macOS menu bar app that automates repetitive file tasks using on-device AI. It uses OCR to rename Desktop screenshots meaningfully (e.g., 'invoice-march.png'), ejects mounted DMGs and trashes installers, and sorts Downloads files via plain English rules built by Apple Intelligence. It solves manual organization pains and digital clutter without deleting files or accessing old ones. USP includes full on-device privacy, one-time $9 purchase (no subscription), and lightweight operation. Value proposition: effortless Mac tidiness and time savings for users tired of constant cleanup.

📈 Market Timing

In 2025-2026, Apple Intelligence is maturing on Apple Silicon devices, aligning with rising demand for on-device AI tools that prioritize privacy amid growing digital clutter and subscription fatigue. Users seek simple productivity utilities as remote/creative work increases. Economic trends favor affordable one-time purchases. This is a strong fit for the wave of Apple-centric AI automation. Excellent Timing.

✅ Feasibility

High. Technical difficulty is moderate as it uses mature macOS APIs for file monitoring, OCR, and emerging Apple Intelligence. No servers needed, keeping dev/operation costs low. Minimal supply chain or compliance risks due to on-device focus. Strong scalability for adding rules. Main challenge is refining AI rule accuracy, but overall highly feasible for experienced macOS developers.

🎯 Target Market

Primary users: Tech-savvy macOS users on Apple Silicon Macs, including professionals, freelancers, designers, and knowledge workers in North America and Europe. They suffer from desktop/downloads clutter. Market size: Part of the large Mac utility software market with millions of potential users (TAM for productivity tools). High willingness to pay for simple, effective one-time purchase solutions addressing daily pains.

⚔️ Competition

Medium. Direct competitors: 1. Hazel (noodlesoft.com) - rule-based automation. 2. Alfred Powerpack (alfredapp.com) with workflows. 3. macOS built-in Automator/Shortcuts. 4. Folder Actions utilities. Advantages: simpler plain English AI rules, on-device privacy, specific screenshot/DMG focus, lower one-time price. Disadvantages: narrower scope than full Hazel, dependency on Apple Intelligence availability. Strong differentiation via AI and simplicity.

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